Join the Team

Join our team, and your job is more than a salary.

You satisfy your love of travel, create lifelong memories for customers, and learn about the history and heritage of the UK & Europe.

And because we believe in inspiring passionate employees, we share up to 20% of the company’s profit and offer plenty of opportunities for adventures, fun, and career development.

Our current vacancies will be advertised on this page, so please check it out regularly. Every application you make is treated equally and respected for individuality and diversity.


About us

Rabbie's operate one of the largest selection of scheduled tours in the UK and Ireland with a vision to make the world a better place through travel. 

We’re an open, friendly, positive and welcoming group of people. We like to ‘live life’ and explore places that have stories to tell. We’re renowned for delivering exceptional customer experiences because of how we look after our guests, each other, and the communities and the environments we travel through.




  • Discounted or free staff tours (dependent on availability) 
  • Family and friends discounted travel  
  • Family friendly policies  
  • Flexible/Hybrid working options where appropriate  
  • Bonus scheme
  • Training budget
  • Cross Company Working Opportunities
  • Cycle to work scheme
  • Paid volunteer days
  • Staff discount in cafe 
  • Rabbie's sick pay
  • Accident Insurance / Death in Service cover
  • Paid compassionate/bereavement leave
  • Staff conference/Social & parties
  • Discounted garage MOT/repairs
  • Long service reward

Our opportunities

Web & CRO Manager

European Product Administrator

Driver Guides


Web & CRO Manager


Role Description

Join our team at Rabbie’s as our Web & CRO Manager and we’ll be looking for you to make a significant impact on our online presence and sales. We're on the lookout for a talented and experienced professional to work with our Head of E-Commerce and the digital team as well as with cross-functional teams, to enhance our website's performance and optimise conversion rates. You'll have a background in shaping SEO strategy, in website and content management and overseeing digital projects.

As the Web & CRO Manager, your main responsibility will be to implement strategies that create outstanding user experiences, increase customer engagement, and optimise online sales. Your expertise in website optimisation, conversion rate optimisation (CRO) and team leadership will play a crucial role in ensuring our digital success.

Your responsibilities will include:

  • Crafting and executing strategies to optimise website performance and drive conversion rates
  • Performing regular website audits to identify areas for improvement in navigation, design, content, and functionality
  • Developing a comprehensive SEO roadmap and management the implementation of SEO improvements to enhance our website's visibility and organic search rankings
  • Management of the content strategy, line-managing the social media and content executives to deliver exceptional results
  • Ownership of the management and development of the content management system (CMS) to ensure efficiency in website and content management
  • Utilisation of website performance and user behavior insights to identify opportunities for optimisation and conversion improvement
  • Actively using a variety of CRO tools such as heatmaps, dynamic surveys, recordings, GA, User Testing or others to gather customer insights
  • Collaborating with Marketing, Brand, and Development teams to assess and implement website enhancements and CRO initiatives
  • Planning and conducting A/B and multivariate tests to optimise landing pages, calls-to- action, forms, and other website elements
  • Analysing, evaluating and reporting testing and experiment results to the wider team and integrate a culture of testing into the mindset and know-how of the wider team
  • Management of website tags, tracking, and attribution to ensure effective digital marketing
  • Monitoring KPIs such as bounce rates, click-through rates, conversion rates, and revenue to measure CRO success and inform improvement plans
  • Staying informed about industry trends and competitors' websites to understand the marketplace
  • Utilising the latest web design, CRO techniques, and user experience best practices for continuous improvement
  • Working with external vendors or agencies as needed for website development and optimisation projects

What you’ll need to succeed in your new role:

  • Proven experience as a Website and CRO Manager, preferably in the travel or tour operator industry
  • Proficiency in website measurement tools, such as Hot Jar and Google Analytics, with a track record of turning data into actionable insights
  • Experience in implementing CRO strategies, conducting A/B testing, and using CRO tools and platforms
  • Demonstrated ability to create strategic plans on both short and long timeframes
  • Solid understanding of user experience (UX) and best practices for website design and optimisation
  • Familiarity with content management systems (bonus points for experience with Concrete5 CMS) and understanding of web development concepts (HTML, CSS, JavaScript)
  • Experience in supporting tools such as Google Tag Manager, Google Analytics etc
  • Excellent project management skills, with the ability to prioritise tasks, manage multiple projects simultaneously, and meet deadlines
  • Analytical and problem-solving abilities, with a keen eye for detail and a data-driven mindset
  • Effective communication skills and the ability to collaborate with cross-functional teams, stakeholders, and external partners
  • Self-motivated, committed, and able to work well in a team-oriented environment
  • Experience of managing and developing a team

We expect the salary for this role to be in the region of £40k, dependant on experience.

If you're interested, please fill out the application form and email it along with your CV to Heather Reekie at

Closing date for applications: 15th September 2023.

Please use the subject line Web & CRO Manager.


European Product Administrator


Job Purpose

Rabbie's operate one of the largest selections of scheduled tours in the UK, Ireland and mainland Europe with a vision to make the world a better place through travel.

We’re an open, friendly, positive and welcoming group of people. We like to ‘live life’ and explore places that have stories to tell. We’re renowned for delivering exceptional customer experiences because of how we look after our guests, each other, and the communities and the environments we travel through.

Principal contacts

  • Internal Accommodation team, Contracting team, B2B team, Head of Commercial and Sales, Commercial Manager, Private Tours team, Reservations and Customer Care team, Operations department, Accounts department, Europe Specialist, Managers and Directors
  • ExternalCustomers and prospective customers, travel agents, tour operators, destination management companies, suppliers etc

Job title

European Product Administrator

Job purpose

You will be responsible for the smooth running of our European tour programme (currently Italy, Switzerland, Spain and Portugal), from making sure all contracts are in place, tours and rates loaded on our system to managing cancellations and sending rooming lists for both our scheduled tours and bespoke private tours. As well as this, you will also maintain numerous relationships with our European suppliers.

Responsible to

Head of Contracting & Product

Key duties and responsibilities

Contracting admin:

  • Support the Head of Contracting & Product with any contracting admin for our European tour programme (Ireland, Spain, Portugal, Italy and Switzerland currently)
  • Build strong relationships with key suppliers and partners
  • In collaboration with the Product team, produce a timeline to suit all departments and the Rabbie’s product cycle
  • Assist in managing the full booking process, from outlining requirements to completion of supplier agreements, for our European tour programme
  • Action any contracting admin or booking requirements for new product developments in Europe
  • Set up credit arrangements with suppliers where necessary
  • Issue and track supplier terms & conditions
  • Check and sign supplier contracts
  • Support the Commercial Manager with calculating selling rates for our European tour programme, and keep rate spreadsheets updated
  • Ensure the contracting tracking system is kept up to date
  • Ensure all supplier agreements, contracts, T&Cs etc are filed correctly and kept up to date

European scheduled tours admin

  • Monitor performance of tours, and in collaboration with the Commercial Manager, make decisions to confirm or cancel tour departures
  • Send regular sales updates to our European partners and internal colleagues
  • Manage cancellation admin for tour departures
  • Process accommodation bookings via internal booking systems and processes, for our multi-day tours in Europe
  • Send rooming lists within the agreed timelines
  • Manage pre- and post-night bookings and admin for our tours of Europe
  • Facilitate the collection of passenger information in order to purchase services / experiences that require booking prior to touring
  • Monitor invoices from our European suppliers and reconcile prior to payment approval

System and reporting

  • Work with all other departments to ensure all products are accurately loaded on to our systems
  • Work with other departments and our development team, to develop our booking system to manage our European tour programme
  • Keep supplier information and rates updated in our brochures, manuals and price lists
  • Contribute to and update reports on KPIs, rates, contracting admin progress etc
  • Monitor performance and modify plans where appropriate to keep pace with changing business priorities
  • Providing other departments with accurate and timely information
  • Maintain and update our internal supplier database

Private tours in Europe

  • Play a key role in the development of our private tours in Europe in close cooperation with our Europe Specialist, by:
  • Responding to enquiries
  • Producing tour documentation for proposals from our Specialist in the relevant software
  • Loading tour details in relevant company systems
  • Issuing invoices and taking payments
  • Following up on requests submitted to our suppliers and partners
  • Create reports on enquiries, conversions, and profits
  • Continually expand on own product knowledge, to design custom itineraries from enquiry stage onwards, to over time be able to mentor new team members as we grow our bespoke tours of Europe

Key Skills - Essential

  • Experience in the tourism or hospitality industry
  • Experience in dealing with suppliers and customers
  • Proven ability to solve problems promptly and effectively
  • Proven interpersonal and communication skills
  • Meticulous attention to detail
  • The ability to work well under pressure and manage multiple tasks effectively
  • Self-motivated with the ability to take ownership to work autonomously and use their own initiative, as well as working as part of a team
  • Strong IT skills (MS Office, especially Excel, booking systems etc) and the ability to adapt to new packages and software


  • A good geographical knowledge of Europe


  • Discounted staff tours
  • Family and friends discounted travel
  • Family friendly policies
  • Bonus scheme
  • Training budget
  • Cross company working opportunities
  • Cycle to work scheme
  • Paid volunteer days
  • Staff discount in our cafe
  • Rabbie's sick pay
  • Accident insurance

If you're interested, please fill out the application form and email it along with your CV to Euan Hunter at

Please include a short cover letter explaining what you could bring to this position.

Please use the subject line European Product Administrator.


Driver Guides


Our main office is in Edinburgh but we are recruiting for Driver Guides to conduct tours at the following locations: Edinburgh, Inverness, Glasgow, Aberdeen, Manchester, London


Who are Rabbie's? 

Founded in 1993, we are an award-winning travel company offering tours a wide variety of tours around the UK, Ireland and Europe.  

We deliver small group tours of 16 passengers or less in our fleet of luxury Mercedes mini coaches.  

We are recruiting now! 


What do we look for in our Driver Guides? 

  • Are you outgoing, enthusiastic and passionate about meeting people and showing them the best that the UK has to offer?  
  • If you have a good knowledge of Scotland, its history and are passionate about sharing your knowledge and enthusiasm with people from all over the world, then this could be the role for you 
  • You will drive, lead and guide small group mini-coach tours throughout Scotland and Northern England and consistently deliver a memorable and enriching experience that will last our customers a lifetime 
  • You will be talking about the history, geography, culture and traditions of the places you take your passengers - every day brings something different 
  • Skilled and experienced drivers who love being on the road. Mini-Bus licence is not essential on application - all training provided for successful applicants 


Essential skills

  • Driving experience – mini-coach driver training provided  
  • High standards of customer service 
  • Use your own initiative and problem-solving skills to provide a seamless service to passengers 
  • An ability to communicate your knowledge and entertain people from all over the world 


What you will be doing  

  • Drive top of the range mini-coaches with due care and attention at all times for the comfort and safety of passengers (training provided) 
  • Demonstrate an appetite and enthusiasm for learning 
  • Complete daily vehicle safety checks and legal documentation (training provided) 
  • Embrace our environmental and sustainable tourism practices 
  • Provide constructive feedback to continuously improve the quality of the tours 
  • Display a pride and passion for the country and what it has to offer 
  • Continually develop a wide-ranging cultural, historical and social knowledge 



  • In order to work as a Driver-Guide you must have a current UK car driving license  
  • A category D or D1 class driving license would be great, but not essential as all training will be provided 


Job Type  

  • Full-time and part time positions available – from one day per week to full time 
  • Permanent contracts 
  • Salary: £26-32K + plus a range of benefits 
  • Single day tours and overnight tours available to suit - or a mixture of both! 


Current Benefits 

  • Discounted or free staff tours (dependent on availability)  
  • Family and friends discounted travel 
  • Family friendly policies 
  • Flexible/Hybrid working options where appropriate 
  • Bonus scheme 
  • Training Budget  
  • Cross company working opportunities 
  • Cycle to work scheme 
  • Paid volunteer days 
  • Staff discount in our cafe 
  • Rabbie's paid sick pay  
  • Paid compassionate leave 
  • Staff Social & events 
  • Discounted garage MOT/repairs (Edinburgh garage) 
  • Long service reward 


Driver Guide specific Benefits  

  • On-site parking at depot 
  • Driver CPC paid training 
  • Driver medical renewal costs covered  
  • Commissions  


If you're interested, please fill out the application form and email to

Please use the subject line ‘Driver Guide application’.